Van der Heijden, Kees <br/><br/>
Scenarios :  the art of strategic conversation / 
Kees van der Heijden 
 - 2nd ed. 
 - Chichester, West Sussex :  John Wiley & Sons,  2005 
 - xxiv, 356 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [347]-350) and index 
<br/><br/>The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion 
<br/><br/><label>ISBN: </label>0470023686 (cloth)  RM160.60 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management<br/>Creative thinking<br/>Strategic planning