Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr, Sanjit Sengupta, Stanley Slater 
 - 2nd ed. 
 - Upper Saddle River, N.J .:  Pearson/Prentice Hall,  2005 
 - xx, 450 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131411683  RM289.44 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing