TY  - BOOK
AU  - Rust,Roland T.
AU  - Lemon,Katherine N.
AU  - Narayandas,Das
TI  - Customer equity management
SN  - 0131419293
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Customer equity
KW  - Management
N1  - Book is accompanied by one CD, entitled' Customer equity management' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and index
ER  -