Rust,Roland T. <br/><br/>
Customer equity management / 
Roland T. Rust, Katherine N. Lemon, Das Narayandas 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  2005 
 - xxii, 551 p. :  ill. ;  24 cm. +  1 CD-Rom (4 3/4 in.). 
<br/><br/> Book is accompanied by one CD, entitled' Customer equity management' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131419293  RM214.39 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity--Management