TY  - BOOK
AU  - Anderson,Carol H.
AU  - Vincze,Julian W.
TI  - Strategic marketing management
SN  - 0618338071
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -