Anderson, Carol H. <br/><br/>
Strategic marketing management / 
Carol H. Anderson, Julian W. Vincze 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  2004 
 - xxxiii, 863, [11] p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0618338071  RM520.83 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning