TY  - BOOK
AU  - Rossiter,John R.
AU  - Bellman,Steven
TI  - Marketing communications: theory and applications 
SN  - 1741032695
PY  - 2005///
CY  - Frenchs Forest, NSW
PB  - Pearson Education Austalia
KW  - Communication in marketing
KW  - Positioning (Advertising)
N1  - Includes index
ER  -