Rossiter, John R. <br/><br/>
Marketing communications :  theory and applications / 
John R. Rossiter and Steven Bellman 
 - Frenchs Forest, NSW :  Pearson Education Austalia,  2005 
 - xviii, 500 p. :  ill. ;  26 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>1741032695  RM241.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Positioning (Advertising)