Problems and cases in health care marketing / 
[edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan 
 - Boston :  McGraw-Hill/Irwin,  2005 
 - viii, 440 p. :  ill., maps ;  26 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072887761 (alk. paper)  RM466.04 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing