Boone, Louis E. <br/><br/>
Contemporary marketing / 
 Contemporary marketing 2005 
Louis E. Boone, David L. Kurtz. 
 - 2005 edition. 
 - Mason, Ohio :  Thomson/South-Western,  2005. 
 - li, 599, [96] p. :  ill. ;  28 cm. +  4 computer laser optical disc (4 3/4 in.) 
<br/><br/> Book is accompanied by four CDs, entitled'Contemporary marketing' bearing the same call number and available at Bahagian Koleksi Media.  Second copy not accompanied by CD. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324221924 (pbk. package)  RM365.62 0324236050 (pbk. text only) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.