Programming for TV, radio, and the Internet : strategy, development, and evaluation /
Philippe Perebinossoff, Brian Gross, Lynne S. Gross
- 2nd ed.
- Burlington, MA : Focal Press, 2005
- xx, 324 p. : ill. ; 26 cm.
Includes bibliographical references and index
0240806824 (pbk.) RM205.52
Broadcasting--Planning Television programs--Planning Radio programs--Planning Webcasting--Planning