Anderson, Erin M.

Outsourcing the sales function : the real cost of field sales / Erin Anderson and Bob Trinkle - Mason, Ohio : Thomson, 2005. - xxi, 202 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Book is accompanied by one CD, entitled' Outsourcing the sales function : the real cost of field sales,data CD-ROM' bearing the same call number and available at Bahagian Media

Includes bibliographical references and index

The true costs of field selling today : why it pays to consider outsourcing -- Outsourced sales professionals : what they are and how they differ from employee sales forces -- Outsource or direct? -- When to use reps in addition to other channels -- Economic arguments to put to reps, or, hitting the optimal window : the role of time and commission rate -- Enhancing relationships with your rep : becoming the'emotional favorite' -- Building a long-term strategic alliance with your rep -- The cost calculator : the true cost of a field sales force -- Some final thoughts.


System requirements for accompanying computer disk: Version 1.0/Windows; open with Microsoft Excel

0324207484 (package : alk. paper) RM241.00 0324311737 (text : alk. paper) 0324311729 (data cd)


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