Advertising to children on TV : content, impact, and regulation /
Barrie Gunter, Caroline Oates, and Mark Blades
- Mahwah, N.J. : Lawrence Erlbaum, 2005
- ix, 209 p. ; 24 cm.
Includes bibliographical references (p. 171-195) and indexes
0805844880 (hbk. : alk. paper) RM179.55
Television advertising and children Advertising and children