Gunter, Barrie

Advertising to children on TV : content, impact, and regulation / Barrie Gunter, Caroline Oates, and Mark Blades - Mahwah, N.J. : Lawrence Erlbaum, 2005 - ix, 209 p. ; 24 cm.

Includes bibliographical references (p. 171-195) and indexes

0805844880 (hbk. : alk. paper) RM179.55


Television advertising and children
Advertising and children