TY  - BOOK
AU  - Whitaker,Wayne R.
AU  - Ramsey,Janet E.
AU  - Smith,Ronald D.
TI  - Mediawriting: print, broadcast, and public relations 
SN  - 0805846883 (pbk. : alk. paper)
PY  - 2004///
CY  - Mahwah, N.J.
PB  - L. Erlbaum Associates
KW  - Mass media
KW  - Authorship
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004002462.html.
ER  -