Whitaker, Wayne R., 1940- Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. - 2nd ed. - Mahwah, N.J. : L. Erlbaum Associates, 2004. - xxii, 424 p. : ill. ; 24 cm. Includes bibliographical references and indexes. ISBN: 0805846883 (pbk. : alk. paper) RM199.30 Subjects--Topical Terms: Mass media--Authorship.