TY  - BOOK
AU  - Pires,Guilherme D.
AU  - Stanton,P.John
TI  - Ethnic marketing: accepting the challenge of cultural diversity 
SN  - 1861529961
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - Minority consumers
KW  - Target marketing
N1  - Include index
ER  -