Pires, Guilherme D. <br/><br/>
Ethnic marketing :  accepting the challenge of cultural diversity / 
Guilherme D. Pires and P. John Stanton 
 - Australia :  Thomson,  2005 
 - xi,274 p. :  ill. ;  24 cm. 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>1861529961  RM160.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Minority consumers<br/>Target marketing