Stein, Donna Baier <br/><br/>
The new marketing conversation :  creating and strengthening relationships between buyers and sellers / 
Donna Baier Stein, Alexandra MacAaron 
 - Mason, Ohio :  Thomson,  2005 
 - xii, 271 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation 
<br/><br/><label>ISBN: </label>0324200579  RM140.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Business communication<br/>Relationship marketing<br/>Marketing