Kitchen, Philip J. <br/><br/>
Integrated marketing communications :  a primer / 
Philip J. Kitchen and Patrick de Pelsmacker 
 - London :  Routledge,  2004. 
 - 193 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing 
<br/><br/><label>ISBN: </label>0415314208 (hardback)  RM623.90 0415314216 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing