TY  - BOOK
AU  - Lal,Rajiv
AU  - Quelch,John A.
AU  - Rangan,V.Kasturi
TI  - Marketing management: text and cases 
SN  - 0072967625 (alk. paper)
PY  - 2005///
CY  - New York, N.Y.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/mh041/2004042585.html
ER  -