Lal, Rajiv <br/><br/>
Marketing management :  text and cases / 
Rajiv Lal, John A. Quelch, V. Kasturi Rangan 
 - [1st ed.] 
 - New York, N.Y. :  McGraw-Hill/Irwin,  2005 
 - xiii, 812 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072967625 (alk. paper)  RM471.34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies