TY  - BOOK
AU  - East,Robert
TI  - The effect of advertising and display: assessing the evidence 
SN  - 1402075146 (hbk.)
PY  - 2003///
CY  - Boston
PB  - Kluwer Academic Publishers
KW  - Advertising
KW  - Psychological aspects
KW  - Research
N1  - Includes bibliographical references (p. 100-108) and indexes
ER  -