East, Robert,  1940- <br/><br/>
The effect of advertising and display :  assessing the evidence / 
Robert East 
 - Boston :  Kluwer Academic Publishers,  2003 
 - xiv, 117 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 100-108) and indexes 
<br/><br/><label>ISBN: </label>1402075146 (hbk.)  RM346.48 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Psychological aspects<br/>Advertising--Research