Fuller, Gordon W. <br/><br/>
New food product development :  from concept to marketplace / 
Gordon W. Fuller 
 - 2nd ed. 
 - Boca Raton, FL :  CRC,  2004 
 - 388 p. ;  24 cm. 
 - CRC series in contemporary food science .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0849316731 (alk. paper)  RM387.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Marketing<br/>Food--Research<br/>New products--Marketing<br/>Product management<br/>Food industry and trade--Technological innovations