TY  - BOOK
AU  - Basch,Michael D.
TI  - Customer culture: how FedEx and other great companies put the customer first every day 
SN  - 0131303201
PY  - 2003///
CY  - New York
PB  - Prentice Hall
KW  - Corporate culture
KW  - Organizational effectiveness
KW  - Quality of work life
KW  - Customer loyalty
ER  -