TY  - BOOK
AU  - Keh,Hean Tat
AU  - Chiang,Jeongwen
TI  - Strategic Asian marketing: an essential guide for managers 
SN  - 981244565X
PY  - 2004///
CY  - Singapore
PB  - Pearson Prentice Hall
N1  - Includes bibliographical references and index
ER  -