Keh, Hean Tat <br/><br/>
Strategic Asian marketing :  an essential guide for managers / 
 Essential guide for managers 
Hean Tat Keh, Jeongwen Chiang 
 - Singapore :  Pearson Prentice Hall,  2004 
 - xvii, 269 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>981244565X  RM112.56