TY  - BOOK
AU  - Cohen,William A.
TI  - The marketing plan
SN  - 0471230596 (acid-free paper)
PY  - 2005///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/wiley041/2004047980.html
UR  - http://www.loc.gov/catdir/bios/wiley047/2004047980.html
UR  - http://www.loc.gov/catdir/description/wiley041/2004047980.html
ER  -