Cohen, William A.,  1937- <br/><br/>
The marketing plan / 
William A. Cohen 
 - 4th ed. 
 - Hoboken, NJ :  Wiley,  2005 
 - xviii, 348 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471230596 (acid-free paper)  RM208.84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management