TY  - BOOK
AU  - Stone,Merlin
AU  - Bond,Alison
AU  - Blake,Elizabeth
TI  - The definitive guide to direct and interactive marketing: how to select, reach and retain the right customers 
SN  - 0273675206
PY  - 2003///
CY  - London
PB  - Prentice Hall
KW  - Direct marketing
KW  - Interactive marketing
ER  -