Stone, Merlin,  1948- <br/><br/>
The definitive guide to direct and interactive marketing :  how to select, reach and retain the right customers / 
Merlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett 
 - London :  Prentice Hall,  2003 
 - xvii, 395 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0273675206  RM136.64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Interactive marketing