TY  - BOOK
AU  - Evans,Martin
AU  - O'Malley,Lisa
AU  - Patterson,Maurice
TI  - Exploring direct and relationship marketing
SN  - 1861529015
PY  - 2004///
CY  - London
PB  - Thomson
KW  - Direct marketing
KW  - Relationship marketing
KW  - Customer relations
N1  - Buku bacaan asas fakulti
ER  -