Evans, Martin <br/><br/>
Exploring direct and relationship marketing / 
Cover title :  Exploring direct & customer relationship marketing 
Martin Evans, Lisa O'Malley, Maurice Patterson 
 - 2nd ed. 
 - London :  Thomson,  2004 
 - xxiv, 520 p. :  ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>1861529015  RM219.09 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Relationship marketing<br/>Customer relations