Revealing the corporation :  perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / 
selected and interpreted by John M.T. Balmer and Stephen A. Greyser 
 - London :  Routledge,  2003 
 - xviii, 365 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>041528421X (pbk.) 0415284201  RM634.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations<br/>Corporate image<br/>Business names