TY  - BOOK
AU  - Stiff,James B.
AU  - Mongeau,Paul A.
TI  - Persuasive communication
SN  - 1572307021 (pbk.)
PY  - 2003///
CY  - New York
PB  - Guilford Press
KW  - Persuasion (Rhetoric)
KW  - Persuasion (Psychology)
KW  - Attitude (Psychology)
N1  - Includes bibliographical references (p. 307-338) and index
UR  - http://www.loc.gov/catdir/toc/fy034/2002007093.html
ER  -