Stiff, James B. <br/><br/>
Persuasive communication / 
James B. Stiff, Paul A. Mongeau 
 - 2nd ed. 
 - New York :  Guilford Press,  2003 
 - xv, 351 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 307-338) and index 
<br/><br/><label>ISBN: </label>1572307021 (pbk.)  RM176.88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Rhetoric)<br/>Persuasion (Psychology)<br/>Attitude (Psychology)