TY  - BOOK
AU  - Ambler,Tim
TI  - Marketing and the bottom line: the marketing metrics to pump up cash flow 
SN  - 0273661949
PY  - 2003///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
KW  - Measurement
KW  - Corporat benefits
ER  -