Ambler, Tim <br/><br/>
Marketing and the bottom line :  the marketing metrics to pump up cash flow / 
Tim Ambler 
 - 2nd ed. 
 - London :  Prentice Hall,  2003 
 - xiv, 320 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0273661949  RM136.64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Cost effectiveness--Measurement<br/>Corporat benefits