TY  - BOOK
AU  - Groucutt,Jon
AU  - Leadley,Peter
AU  - Forsyth,Patrick
TI  - Marketing: essential principles, new realities 
SN  - 0749441143
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Includes bibliographical references (p. [521]-530) and index
ER  -