TY  - BOOK
AU  - Newsom,Doug
AU  - Turk,Judy VanSlyke
AU  - Kruckeberg,Dean
TI  - This is PR: the realities of public relations 
SN  - 0534562639 (pbk.)
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - Public relations
N1  - Includes bibliographical references (p. 363-382) and index
ER  -