Newsom, Doug. <br/><br/>
This is PR :  the realities of public relations / 
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. 
 - 8th ed. 
 - Belmont, CA :  Wadsworth/Thomson Learning,  2004. 
 - xii, 418 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 363-382) and index 
<br/><br/><label>ISBN: </label>0534562639 (pbk.)  RM253.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations