TY  - BOOK
AU  - Roman,Kenneth
AU  - Maas,Jane
AU  - Nisenholtz,Martin
TI  - How to advertise: what works, what doesn't - and why 
SN  - 0749438495
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Advertising
ER  -