Roman, Kenneth <br/><br/>
How to advertise :  what works, what doesn't - and why / 
Kenneth Roman & Jane Maas with Matrin Nisenholtz 
 - 3rd ed. 
 - London :  Kogan Page,  2003 
 - xxi, 218 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749438495  RM162.21 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising