TY  - BOOK
AU  - Arnold,David
TI  - The mirage of global markets: how globalizing companies can succeed as markets localize 
SN  - 013047066X
PY  - 2004///
CY  - Upper Saddle River, N. J.
PB  - Financial Times/Prentice Hall
KW  - International business enterprises
KW  - Marketing
KW  - Export marketing
KW  - International economic integration
N1  - Includes bibliographical references and index
ER  -