Arnold, David <br/><br/>
The mirage of global markets :  how globalizing companies can succeed as markets localize / 
David Arnold 
 - Upper Saddle River, N. J. :  Financial Times/Prentice Hall,  2004 
 - xxi, 229 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>013047066X  RM104.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Marketing<br/>Export marketing<br/>International economic integration