McConnell, Ben <br/><br/>
Creating customer evangelists :  how loyal customers become a volunteer sales force / 
Ben McConnell, Jackie Huba 
 - Chicago, IL :  Dearborn Trade Publishing,  2003 
 - x, 214 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 206-207) and index 
<br/><br/><label>ISBN: </label>0793155614  RM96.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Relationship marketing