TY  - BOOK
AU  - Carstarphen,Meta G.
AU  - Wells,Richard H.
TI  - Writing PR: a multimedia approach 
SN  - 0801333377
PY  - 2004///
CY  - Boston
PB  - Pearson Allyn and Bacon
KW  - Public relations
KW  - Authorship
KW  - Business writing
KW  - Mass media
N1  - Includes bibliographical references (p. 383-389) and index
ER  -