Baverstock, Alison <br/><br/>
Publicity, newsletters, and press releases / 
Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen 
 - Oxford :  Oxford University Press,  2002 
 - 96 p. :  ill. ;  21 cm. 
 - One step ahead .
<br/><br/>Includes bibliographical references (p. 91-92) and index 
<br/><br/><label>ISBN: </label>0198603843  RM32.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Public relations--Management<br/>Newsletters<br/>Press releases<br/>Publicity<br/>Business communication