TY  - BOOK
AU  - Mullin,Roddy
TI  - Value for money marketing: a guide to measuring marketing performance 
SN  - 0749435534
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Evaluation
N1  - 'In association with marketing' - t.p; Book is accompanied by one CD, entitled' Snap : survey software : demo CD' bearing the same call number and available at Bahagian Koleksi Media
ER  -