Mullin, Roddy <br/><br/>
Value for money marketing :  a guide to measuring marketing performance / 
Roddy Mullin 
 - London :  Kogan Page,  2001 
 - 276 p. ;  24 cm. +  1 computer laser optical disc (4 3/4 in.) 
 - Marketing in action series .
<br/><br/> 'In association with marketing' - t.p.  Book is accompanied by one CD, entitled' Snap : survey software : demo CD' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><label>ISBN: </label>0749435534  RM123.29 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Evaluation